Friday, December 14, 2007

MJS Special Exhibit at SF Rod, Custom, and Motorcycle Show


Motoring “J” Style Brings Classic Japanese Hot Rods and Sport Compacts to San Francisco Rod, Custom and Motorcycle Show
Story by Justus Dobrin

An exhibition of pre-1985 custom Japanese performance vehicles from the collection of San Rafael’s David Swig will be on display at the 8th annual San Francisco Rod, Custom & Motorcycle show, presented by Toyota Trucks, which runs January 11- 13, 2008, at the Cow Palace.

Among the cars on display in the show’s North Hall is Swig’s 1972 BRE Datsun 510 — a tribute to Datsun’s Trans-Am championship victories, complete with ‘bubble flare’ fenders and iconic red, white and blue Peter Brock-inspired paint. Also making debut at this, the West’s largest indoor rod and custom exposition, is a hand-fabricated, open-wheeled 1968 Toyota Corona hardtop which is powered by a modified Lexus 4.0 liter V-8 and equipped with an SC 400 automatic transmission.

This one-of-a-kind custom street rod, built by Mitch Allread of Newhall, California, embodies hot rodding’s spirit and desire for individuality and expression – all with a decidedly Japanese flair.

The 23-year old Swig has created “Motoring J Style,” America’s first comprehensive Japanese car show, an event celebrating the roots and history of Japanese performance street vehicles.

“Inspiration for the exposition came from events like the Good Guys’ get togethers, the Monterey Historics, and the Pebble Beach Concours d’Elegance” explains Swig. “We wanted to elevate awareness and enthusiasm surrounding classic Japanese imports.”

“A key element to the gathering’s success has been de-fragmenting the Japanese collectable scene. Traditionally, Japanese import enthusiasts were divided by brand affinity -- Toyota guys hung with Toyota guys, Datsun guys with Datsun guys,” explains Swig. “The emphasis now is on personalization and individual expression.”

The Motoring J Style exhibit augments more than 300 street rods, cool Kustom cruisers, wild motorcycles, race cars, “suede” or “trad” rods, Toyota racing trucks, vintage Streamline Moderne trailers and Hollywood Star Cars on display in all pavilions, halls and grounds of the expansive Cow Palace.

Show hours for the San Francisco Rod, Custom & Motorcycle Show are 3 – 10 p.m. Friday (January 11); 9 a.m. – 10 p.m. Saturday (January 12) and 9 a.m. – 7 p.m. Sunday (January 13).

Admission is $18 adults ($16 with $2 discount coupon at Northern California Toyota dealers); $15 seniors and military ($13 with Toyota discount coupon); $8 children six to 12 and free for kids five and under.

For a list of Northern California Toyota dealers carrying discount coupons, consult the show’s website, For other show information contact RP Productions at (209)744-8090.

For show information, contact RP Productions (209) 744-8090

Press contact: Michael Dobrin/MDPR (510)865-8005

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